![]() “There are so many different ways to say the same thing! Mexicans have a different expression from Chileans who have a different way of saying it to Ecuadorians or Europeans.” It’s for anyone who wants to learn Spanish for travelling or because they have a partner who speaks Spanish or just for pleasure,” Sergio says.Īnd, as Wendy explains, the language sessions are a wonderful way to demonstrate how diverse Latin culture is. “Our Spanish language sessions also get a full house. “It gave our leadership team a chance to share their heritage and the places that are meaningful to them,” Wendy says. “This one really puts a smile on people’s faces – to travel with your mind after so long not being able to go anywhere.” “We asked people to send photos of places in Latin America they’d travelled to or dreamed of going to,” Sergio says. Travel with Latinoforce has been another very popular event. A sample of just some of the dishes Latinoforce served up and shared in the event Slack channel during the Dine with Latinoforce event. ![]() But the real thrill was the virtual shared feast and the opportunity to introduce foods - an essential and vivid part of Latino culture - to an audience hungry for connection, fun and insight into other cultures. Dishes included tacos, ceviche and empanadas, with winners receiving Latinoforce branded swag. The first event was Dine with Latinoforce - a competition that saw people sharing photos of food they’d prepared and posting their favourite Latino food or ordering their favourite Latino dish from a local restaurant to support them during lockdown. Latinoforce Event Chair, Geovanna Pazmino, took the lead to fill September with Latinoforce local events. “We had all the more reason to create something that would bring connection, diversity and culture at a time when people were really lacking connection,” Wendy agrees. So we planned events to help bring people together.” “I’m totally convinced that the spirit of working together is quite important. “It wasn’t an easy time for many people, especially for some of our colleagues living by themselves. Sharing the Latin spirit through food, travel, language and fun Members of the Latinoforce leadership team represent countries and cultures from across Latin America – and Australia! There are 18 Latinoforce groups in the global Salesforce community. ![]() Latinoforce ANZ was launched – just as the COVID-19 pandemic was beginning. Leandro Perez, VP of Asia Pacific Marketing, came on as their executive sponsor, with Segio serving as the President and Wendy as the head of philanthropy. Latinoforce was the first equality founded in Argentina, and they were eager to help their ANZ colleagues build the group Down Under. “We wanted to bring that Latin flavour to Salesforce in Australia.”Ī trip back to Argentina for Sergio would help get the ball rolling. “Our culture is all about inclusivity and flavour, joy and celebration,” Wendy says. “Sometimes it’s so good to connect with people from your own background, and we wanted to share that culture with others.” ![]() “Before Latinoforce, we used to go to the churrascaria near Darling Harbour just to catch up from time to time and speak to other colleagues in Spanish and share the spirit of our culture,” says Sergio. It wouldn’t be long until Wendy, Sergio Cutrera, Principal Solution Engineer at Salesforce, and a group of other Latino Salesforce employees, including Leandro Pérez, Midori Hiroishi, Carolina Teicher, Gareth O’Connor and Geovanna Pazmino, would bring ANZ’s Latinoforce group to life. Here are my people.’ But there wasn’t a local ANZ version of the group yet.” “When I saw a post about Latinoforce, I thought ‘Yes! I belong. “When I started working at Salesforce, I was so excited to see all the Equality Groups,” remembers Wendy Zveglic, Senior Manager, Solutions Engineering Marketing Cloud at Salesforce.
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